This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better.

Stories are more memorable than marketing or sales copy. But if you’re keeping your business story imprisoned in your About Us page, you’re losing an opportunity for a larger, more loyal audience.